Tag Archives: Marketing

What is the art of delivering customer experience? – The experience is the proposition!

The customer value proposition is more than the product or service. It is more than how you price it or promote it or through which channels you sell it. The totality of the customers experience is what matters.

This article authored by me is published in both the online and print versions of the SME Advisor Middle East magazine in the January 2011 issue. http://www.smeadvisor.com

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What is the art of focus?- Why the 80% / 20% rule matters?

This is a post for businesses to focus on what matters. This post highlights why discussing and making decisions based on averages could ruin your business.

This is an excellent guide for small business owners and SME investors and owners to consider the Pareto Principle in all their daily business undertakings.

Focusing on the details is important but is it wise to focus on the details that matters. Read more »

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What is the art of Marketing and Sales? – What is the difference between sales and marketing?

This is an interesting discussion on what the marketing and sales functions really do. This concept is often misunderstood. This post articulates the interdependencies and differences between marketing and sales.

In most small businesses, the functional activities of marketing and sales are often misunderstood and combined into a single function.

Small business owners and SME investors and managers should understand the differences of each function, and ensure that adequate resources are put in place for each of this critical function. This is essential for the long term sustainability of any small business. Read more »

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