Tag Archives: Marketing

Connect the dots……so that you and your business are truly connected to your customers and profits

Have you often heard folks say things like “ I wish I didn’t work here” or “I cannot stand that customer” or even stuff like “I wish that the other teams’ in my company are not successful in that project” or stuff like “”I wish I don’t have to pay so much for my employees”.

These are real expressions that I often hear from employees or business owners working in small and large companies. Just take a moment and think about the specific comments above.  I am sure some of those comments above were done by folks at the spur of the moment or were inadvertent. Read more »

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Accentuate or perish!

Achieving business breakthrough by accentuating your virtuous cycles and avoiding a bust by disrupting your vicious cycles

Executive summary
Have you heard about the concept of virtuous and vicious cycles? If so, have you  ever really given much thought, as to how it affects your personal life, career or business?
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Marketing to Eve – Respectful marketing strategies and tactics targeted at women!

http://www.johnlincoln.biz @lincolnjc
email: john.lincoln@gmail.com

This is the second of a 2 part series on marketing to women. In the first part, I wrote on why it is important for SME owners and small business marketers to focus on marketing to women.

Please click the link here to read part 1 of this 2 part series on marketing to women.  The art of marketing to women – part 1 – why should SME marketers make marketing to women a core part of their business strategy?
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Why should SMEs master the art of marketing to women?

marketing to women
This is a two part series on “the art of marketing to women”. In the first part I will explain why it is important for small business owners and SME marketers or SMB investors to include marketing to women as part of their core business strategy.

In the second part I will advise on the “art of marketing to women” – I will write on the business strategies and tactics for a SME to market to women.

The art of marketing to women! – Part (1) – Why should SME marketers make marketing to women a core part of their business strategy?

The art of marketing to women!  Part (2) – What are the strategies and tactics for SMEs to market to women?
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The art of war – all war is based on deception! – How to fight a price war?!

This is a must read 3 part series on market structure and entry barrier, pricing objectives and pricing strategies and how to avoid or engage in a price war.

Please click the link below for the second and third part of this “must read” series for any small business hoping to survive a price war.

  1. Know your enemy – Scan your environment and know your market structure
  2. The art of pricing – Pricing objectives and strategies
  3. The art of war – all war is based on deception – how to fight a price war!

Read more »

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The art of pricing! – How to set pricing objectives and develop pricing strategies?

This is a must read 3 part series on market structure and entry barrier, pricing objectives and pricing strategies and how to avoid or engage in a price war.

Please click the link below for the second and third part of this “must read” series for any small business hoping to survive a price war.

  1. Know your enemy – Scan your environment and know your market structure
  2. The art of pricing – Pricing objectives and strategies
  3. The art of war – all war is based on deception – how to fight a price war!

Read more »

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Know your enemy – Scan your environment and know your market structure

This is a must read 3 part series on market structure and entry barrier, pricing objectives and pricing strategies and how to avoid or engage in a price war.

Please click the link below for the second and third part of this “must read” series for any small business hoping to survive a price war.

  1. Know your enemy – Scan your environment and know your market structure
  2. The art of pricing – Pricing objectives and strategies
  3. The art of war – all war is based on deception – how to fight a price war!

Read more »

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