Tag Archives: #leadersip #management #strategy #marketing

What is the art of sales leadership?

My personal Insights and observations as to what makes a well oiled sales machine tick. The insights shared here are applicable to businesses of any size irrespective of the budgets available to them.

I have garnered these insights across different countries during my professional tenure across the globe.

Developing and managing a world class sales team requires more than just measuring the teams monthly sales achievement. It requires guts, wisdom, analytical skills, the correct temperament, good management and motivational skills among others. Read more »

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What is the art of enticing and tempting your customers to sin?

This is a marketing post on how to apply the human vulnerabilities known famously as the seven cardinal sins to attract more customers to your business.

This is an excellent guide for small business owners and SME investors and managers to tempt and entice the customers based on 7 common and well know human frailties. Read more »

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What is the art of focus?- Why the 80% / 20% rule matters?

This is a post for businesses to focus on what matters. This post highlights why discussing and making decisions based on averages could ruin your business.

This is an excellent guide for small business owners and SME investors and owners to consider the Pareto Principle in all their daily business undertakings.

Focusing on the details is important but is it wise to focus on the details that matters. Read more »

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What is the art of Marketing and Sales? – What is the difference between sales and marketing?

This is an interesting discussion on what the marketing and sales functions really do. This concept is often misunderstood. This post articulates the interdependencies and differences between marketing and sales.

In most small businesses, the functional activities of marketing and sales are often misunderstood and combined into a single function.

Small business owners and SME investors and managers should understand the differences of each function, and ensure that adequate resources are put in place for each of this critical function. This is essential for the long term sustainability of any small business. Read more »

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What is the art of leadership? – It does not take a S.O.B to be a leader!

Leadership has 3 components that matter. Each of these components are important. The weightage of each of this component depends on the managers role and level in an organization.

Small business owners and SME investors and managers can apply the principles outlined in this post to determine the level of importance and weighting that they should give to each of the leadership components. Read more »

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