Tag Archives: Leadership

Leadership matters!

I am often asked by many folks as to what leadership means for me.  I have also often notice that most small business owners and managers fail to see and internalize what leadership truly means.

Unfortunately, there is not a single dimension or factor that you can attribute to someone’s leadership capabilities. Enough has been written on leadership and leadership styles. There are many definitions. However, I have observed some common leadership traits by leaders of very successful small businesses. In essence, these leaders often determine the positive or negative outcomes for their businesses – if their company sustains and grows and if their customers or employees are happy and satisfied. Read more »

  • Facebook
  • Twitter
  • del.icio.us
  • Google Bookmarks
  • Digg
  • Mixx
  • Yahoo! Bookmarks
  • StumbleUpon
  • Yahoo! Buzz
  • Technorati
  • LinkedIn
  • MySpace
  • Reddit
  • email

Connect the dots……so that you and your business are truly connected to your customers and profits

Have you often heard folks say things like “ I wish I didn’t work here” or “I cannot stand that customer” or even stuff like “I wish that the other teams’ in my company are not successful in that project” or stuff like “”I wish I don’t have to pay so much for my employees”.

These are real expressions that I often hear from employees or business owners working in small and large companies. Just take a moment and think about the specific comments above.  I am sure some of those comments above were done by folks at the spur of the moment or were inadvertent. Read more »

  • Facebook
  • Twitter
  • del.icio.us
  • Google Bookmarks
  • Digg
  • Mixx
  • Yahoo! Bookmarks
  • StumbleUpon
  • Yahoo! Buzz
  • Technorati
  • LinkedIn
  • MySpace
  • Reddit
  • email

Marketing to Eve – Respectful marketing strategies and tactics targeted at women!

http://www.johnlincoln.biz @lincolnjc
email: john.lincoln@gmail.com

This is the second of a 2 part series on marketing to women. In the first part, I wrote on why it is important for SME owners and small business marketers to focus on marketing to women.

Please click the link here to read part 1 of this 2 part series on marketing to women.  The art of marketing to women – part 1 – why should SME marketers make marketing to women a core part of their business strategy?
Read more »

  • Facebook
  • Twitter
  • del.icio.us
  • Google Bookmarks
  • Digg
  • Mixx
  • Yahoo! Bookmarks
  • StumbleUpon
  • Yahoo! Buzz
  • Technorati
  • LinkedIn
  • MySpace
  • Reddit
  • email

Why should SMEs master the art of marketing to women?

marketing to women
This is a two part series on “the art of marketing to women”. In the first part I will explain why it is important for small business owners and SME marketers or SMB investors to include marketing to women as part of their core business strategy.

In the second part I will advise on the “art of marketing to women” – I will write on the business strategies and tactics for a SME to market to women.

The art of marketing to women! – Part (1) – Why should SME marketers make marketing to women a core part of their business strategy?

The art of marketing to women!  Part (2) – What are the strategies and tactics for SMEs to market to women?
Read more »

  • Facebook
  • Twitter
  • del.icio.us
  • Google Bookmarks
  • Digg
  • Mixx
  • Yahoo! Bookmarks
  • StumbleUpon
  • Yahoo! Buzz
  • Technorati
  • LinkedIn
  • MySpace
  • Reddit
  • email

What is the art of entrepreneurship? Who rules the roost? – Men or Women?

I know that it is yawningly obvious that men and women are truly different. Have you ever wondered as to which of these species make better entrepreneurs? As always, there are exceptions to the rule.

Of course, there are outliers in both species. However, if we take into account the majority of the Homo sapiens in this lovely planet, who do you think make better entrepreneurs, men or women?

I know that whatever my conclusions are, it would ire the other “species”. Anywise, these are my personal perspectives and I firmly stand by them.

Read more »

  • Facebook
  • Twitter
  • del.icio.us
  • Google Bookmarks
  • Digg
  • Mixx
  • Yahoo! Bookmarks
  • StumbleUpon
  • Yahoo! Buzz
  • Technorati
  • LinkedIn
  • MySpace
  • Reddit
  • email

What is the art of delivering customer experience? – The experience is the proposition!

The customer value proposition is more than the product or service. It is more than how you price it or promote it or through which channels you sell it. The totality of the customers experience is what matters.

This article authored by me is published in both the online and print versions of the SME Advisor Middle East magazine in the January 2011 issue. http://www.smeadvisor.com

Read more »

  • Facebook
  • Twitter
  • del.icio.us
  • Google Bookmarks
  • Digg
  • Mixx
  • Yahoo! Bookmarks
  • StumbleUpon
  • Yahoo! Buzz
  • Technorati
  • LinkedIn
  • MySpace
  • Reddit
  • email

What is the art of Marketing and Sales? – What is the difference between sales and marketing?

This is an interesting discussion on what the marketing and sales functions really do. This concept is often misunderstood. This post articulates the interdependencies and differences between marketing and sales.

In most small businesses, the functional activities of marketing and sales are often misunderstood and combined into a single function.

Small business owners and SME investors and managers should understand the differences of each function, and ensure that adequate resources are put in place for each of this critical function. This is essential for the long term sustainability of any small business. Read more »

  • Facebook
  • Twitter
  • del.icio.us
  • Google Bookmarks
  • Digg
  • Mixx
  • Yahoo! Bookmarks
  • StumbleUpon
  • Yahoo! Buzz
  • Technorati
  • LinkedIn
  • MySpace
  • Reddit
  • email