Tag Archives: Connect the dots

Managing your business operations

Introduction
Every business has an operational aspect to it. Whether you are running and managing a restaurant or a retail business, the manner in which you run your operations can determine if your business is profitable and sustainable.

Most SME owners and investors do not pay any attention to this critical aspect of their business. Read more »

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Why brand strategy and branding matters for SMEs

The brand is the experience and the experience is the brand – Why brand strategy and branding matters for SMEs!

A logo alone is not a brand!

Top of mind awareness

Have you ever wondered why some brand names are synonymous to their product or service category? Have you also wondered as to why some brand names come first in your mind when you are thinking or considering a certain product or service category? Go ahead; pick a category ranging in products say from copiers to phones? Which brand names come first in your mind? Why did that particular brand come to your mind? It is so because those companies who own their brand name have a purposeful branding strategy and have committed significant resources to ensure that their branding achieves top of mind awareness from their existing and potential customers.  I will discuss later, as to why this is critical. Read more »

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Managing your cash flow – Cash is King

Cash is king – Managing your cash flow – It takes money today to make money tomorrow!

This is the third and final part of my “Cash is king” series. As a recap, in the first part of this “cash is king” series, I wrote on why you need a business plan and what the key elements those are required in a business plan before you seek funding. On the second part, I wrote on the different sources, strategies and tactics for the funding of a small business. This last and final part of the “cash is king” series, I will discuss on the strategies and tactics of managing your cash flow. Read more »

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Hiring and firing at will – Emotional intelligence matters most!

Hiring for your small business

Hiring for your small business

I know that the title above might seem a bit alarming to some folks. No, I am not espousing that you treat your people like disposable assets. As people are really the most important assets (and occasionally liabilities), that any business has, it is important that due prudence and diligence is given, when hiring key employees for your small business. Read more »

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Accentuate or perish!

Achieving business breakthrough by accentuating your virtuous cycles and avoiding a bust by disrupting your vicious cycles

Executive summary
Have you heard about the concept of virtuous and vicious cycles? If so, have you  ever really given much thought, as to how it affects your personal life, career or business?
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