Tag Archives: business strategy

Managing your business operations

Introduction
Every business has an operational aspect to it. Whether you are running and managing a restaurant or a retail business, the manner in which you run your operations can determine if your business is profitable and sustainable.

Most SME owners and investors do not pay any attention to this critical aspect of their business. Read more »

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Cash is king – Plan! Plan! Plan! – An essential requirement before you seek funding for your small business!

This is the first part of a 3 part series on Cash is king! – Planning, funding and managing your cash flow for your business

Cash is king

Busines planning for small business

In business and in personal life, cash is the life line for everything we do. There are many sources of funding that a small business owner and or an investor can turn to fund their new business, and or mange the growth of an existing business.

 

Managing cash is not just raising cash for your startup or growing business. Cash flow management is beyond funding. Read more »

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Accentuate or perish!

Achieving business breakthrough by accentuating your virtuous cycles and avoiding a bust by disrupting your vicious cycles

Executive summary
Have you heard about the concept of virtuous and vicious cycles? If so, have you  ever really given much thought, as to how it affects your personal life, career or business?
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Marketing to Eve – Respectful marketing strategies and tactics targeted at women!

http://www.johnlincoln.biz @lincolnjc
email: john.lincoln@gmail.com

This is the second of a 2 part series on marketing to women. In the first part, I wrote on why it is important for SME owners and small business marketers to focus on marketing to women.

Please click the link here to read part 1 of this 2 part series on marketing to women.  The art of marketing to women – part 1 – why should SME marketers make marketing to women a core part of their business strategy?
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Why should SMEs master the art of marketing to women?

marketing to women
This is a two part series on “the art of marketing to women”. In the first part I will explain why it is important for small business owners and SME marketers or SMB investors to include marketing to women as part of their core business strategy.

In the second part I will advise on the “art of marketing to women” – I will write on the business strategies and tactics for a SME to market to women.

The art of marketing to women! – Part (1) – Why should SME marketers make marketing to women a core part of their business strategy?

The art of marketing to women!  Part (2) – What are the strategies and tactics for SMEs to market to women?
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