This is a simple but effective guide for the key principles what small businesses should consider when making ICT or telecommunications investments.
As small business owners are pressed for cash flow, they should ensure that CAPEX investments in ICT should be funded by their providers.
This post prods the small business owner to look beyond the tactical cost and take into account the total cost of ownership when considering any ICT investments for their small business.
This article authored by me is published in both the online and print versions of the SME Advisor Middle East magazine in the November 2010 issue.
This post discusses what segmentation truly means. This is often misunderstood and thought about in a single dimension model which often only considers the “marketing” and customer aspect of segmentation.
It is essential that small business owners and SME investors and managers consider the cost to serve. Not all customers should be treated equally.
The economics of customer experience dictate that the intended experience should be designed based on the value derived from a value based segment.
This is a marketing post on how to apply the human vulnerabilities known famously as the seven cardinal sins to attract more customers to your business.
This is an excellent guide for small business owners and SME investors and managers to tempt and entice the customers based on 7 common and well know human frailties.
This is a post for businesses to focus on what matters. This post highlights why discussing and making decisions based on averages could ruin your business.
This is an excellent guide for small business owners and SME investors and owners to consider the Pareto Principle in all their daily business undertakings.
Focusing on the details is important but is it wise to focus on the details that matters.
This is a post for businesses to know and understand the 4 levels of uncertainty for making decisions in an uncertain world.
Small business owners and SME investors and managers are often face with a multitude of options and choices in their everyday business life.
This post gives the SME owner a framework on understanding the complexity of an uncertainty as well as provides a framework on how to address each type of uncertainty.
This is an interesting discussion on what the marketing and sales functions really do. This concept is often misunderstood. This post articulates the interdependencies and differences between marketing and sales.
In most small businesses, the functional activities of marketing and sales are often misunderstood and combined into a single function.
Small business owners and SME investors and managers should understand the differences of each function, and ensure that adequate resources are put in place for each of this critical function. This is essential for the long term sustainability of any small business.
This article discusses the traits what makes a good manager based on the author’s personal experiences.
The author discusses his evolved management style and approach and ponders the business manager to consider 3 essential questions on his or her roles as a business manager of people.
As people are the biggest asset of any business, it would behoove upon any small business owner to take his her responsibility as a “manager of people” very seriously.
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Copyright © 2011 John Lincoln, Brentwood, California. All Rights Reserved