The art of war – all war is based on deception! – How to fight a price war?!

This is a must read 3 part series on market structure and entry barrier, pricing objectives and pricing strategies and how to avoid or engage in a price war.

Please click the link below for the second and third part of this “must read” series for any small business hoping to survive a price war.

  1. Know your enemy – Scan your environment and know your market structure
  2. The art of pricing – Pricing objectives and strategies
  3. The art of war – all war is based on deception – how to fight a price war!

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The art of pricing! – How to set pricing objectives and develop pricing strategies?

This is a must read 3 part series on market structure and entry barrier, pricing objectives and pricing strategies and how to avoid or engage in a price war.

Please click the link below for the second and third part of this “must read” series for any small business hoping to survive a price war.

  1. Know your enemy – Scan your environment and know your market structure
  2. The art of pricing – Pricing objectives and strategies
  3. The art of war – all war is based on deception – how to fight a price war!

Read more »

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Know your enemy – Scan your environment and know your market structure

This is a must read 3 part series on market structure and entry barrier, pricing objectives and pricing strategies and how to avoid or engage in a price war.

Please click the link below for the second and third part of this “must read” series for any small business hoping to survive a price war.

  1. Know your enemy – Scan your environment and know your market structure
  2. The art of pricing – Pricing objectives and strategies
  3. The art of war – all war is based on deception – how to fight a price war!

Read more »

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What is the art of entrepreneurship? Who rules the roost? – Men or Women?

I know that it is yawningly obvious that men and women are truly different. Have you ever wondered as to which of these species make better entrepreneurs? As always, there are exceptions to the rule.

Of course, there are outliers in both species. However, if we take into account the majority of the Homo sapiens in this lovely planet, who do you think make better entrepreneurs, men or women?

I know that whatever my conclusions are, it would ire the other “species”. Anywise, these are my personal perspectives and I firmly stand by them.

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What is the art of sales leadership?

My personal Insights and observations as to what makes a well oiled sales machine tick. The insights shared here are applicable to businesses of any size irrespective of the budgets available to them.

I have garnered these insights across different countries during my professional tenure across the globe.

Developing and managing a world class sales team requires more than just measuring the teams monthly sales achievement. It requires guts, wisdom, analytical skills, the correct temperament, good management and motivational skills among others. Read more »

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What is the art of delivering customer experience? – The experience is the proposition!

The customer value proposition is more than the product or service. It is more than how you price it or promote it or through which channels you sell it. The totality of the customers experience is what matters.

This article authored by me is published in both the online and print versions of the SME Advisor Middle East magazine in the January 2011 issue. http://www.smeadvisor.com

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What is the art of valuing your business?

I am sure most investors and owners that have small and medium privately held businesses have wondered as to what their business is worth.

I will try to keep this simple and not bother you with boring accounting and financial formulas but rather approach this in a way that is understandable to any one running a small or medium business.

Understand how a business is valued will help small business owners and investors in SMEs to develop strategies and tactics to maximize the variables that matter. Read more »

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