Category Archives: Strategy
This post discusses what segmentation truly means. This is often misunderstood and thought about in a single dimension model which often only considers the “marketing” and customer aspect of segmentation.
It is essential that small business owners and SME investors and managers consider the cost to serve. Not all customers should be treated equally.
The economics of customer experience dictate that the intended experience should be designed based on the value derived from a value based segment.
This is a marketing post on how to apply the human vulnerabilities known famously as the seven cardinal sins to attract more customers to your business.
This is an excellent guide for small business owners and SME investors and managers to tempt and entice the customers based on 7 common and well know human frailties.
This is a post for businesses to focus on what matters. This post highlights why discussing and making decisions based on averages could ruin your business.
This is an excellent guide for small business owners and SME investors and owners to consider the Pareto Principle in all their daily business undertakings.
Focusing on the details is important but is it wise to focus on the details that matters.
This is a post for businesses to know and understand the 4 levels of uncertainty for making decisions in an uncertain world.
Small business owners and SME investors and managers are often face with a multitude of options and choices in their everyday business life.
This post gives the SME owner a framework on understanding the complexity of an uncertainty as well as provides a framework on how to address each type of uncertainty.
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