Category Archives: Segmentation

What is the art of segmentation? – Not all customers are created equal!

This post discusses what segmentation truly means. This is often misunderstood and thought about in a single dimension model which often only considers the “marketing” and customer aspect of segmentation.

It is essential that small business owners and SME investors and managers consider the cost to serve. Not all customers should be treated equally.

The economics of customer experience dictate that the intended experience should be designed based on the value derived from a value based segment. Read more »

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