Category Archives: Marketing
This is a simple but effective guide for the key principles what small businesses should consider when making ICT or telecommunications investments.
As small business owners are pressed for cash flow, they should ensure that CAPEX investments in ICT should be funded by their providers.
This post prods the small business owner to look beyond the tactical cost and take into account the total cost of ownership when considering any ICT investments for their small business.
This article authored by me is published in both the online and print versions of the SME Advisor Middle East magazine in the November 2010 issue.
This post discusses what segmentation truly means. This is often misunderstood and thought about in a single dimension model which often only considers the “marketing” and customer aspect of segmentation.
It is essential that small business owners and SME investors and managers consider the cost to serve. Not all customers should be treated equally.
The economics of customer experience dictate that the intended experience should be designed based on the value derived from a value based segment.
This is a marketing post on how to apply the human vulnerabilities known famously as the seven cardinal sins to attract more customers to your business.
This is an excellent guide for small business owners and SME investors and managers to tempt and entice the customers based on 7 common and well know human frailties.
Copyright © 2011 John Lincoln, Brentwood, California. All Rights Reserved