Have you often heard folks say things like “ I wish I didn’t work here” or “I cannot stand that customer” or even stuff like “I wish that the other teams’ in my company are not successful in that project” or stuff like “”I wish I don’t have to pay so much for my employees”.
These are real expressions that I often hear from employees or business owners working in small and large companies. Just take a moment and think about the specific comments above. I am sure some of those comments above were done by folks at the spur of the moment or were inadvertent.
The customer value proposition is more than the product or service. It is more than how you price it or promote it or through which channels you sell it. The totality of the customers experience is what matters.
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