Category Archives: Management
This post discusses what segmentation truly means. This is often misunderstood and thought about in a single dimension model which often only considers the “marketing” and customer aspect of segmentation.
It is essential that small business owners and SME investors and managers consider the cost to serve. Not all customers should be treated equally.
The economics of customer experience dictate that the intended experience should be designed based on the value derived from a value based segment.
This is a marketing post on how to apply the human vulnerabilities known famously as the seven cardinal sins to attract more customers to your business.
This is an excellent guide for small business owners and SME investors and managers to tempt and entice the customers based on 7 common and well know human frailties.
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