August 2012 (4)
Managing your business operations
Why brand strategy and branding matters for SMEs
Managing your cash flow – Cash is King
February 2012 (1)
November 2011 (3)
Cash is king – Plan! Plan! Plan! – An essential requirement before you seek funding for your small business!
Hiring and firing at will – Emotional intelligence matters most!
Before you take the “bull by the horns”, know your exit!
October 2011 (1)
September 2011 (1)
August 2011 (1)
June 2011 (3)
Why should SMEs master the art of marketing to women?
The art of direct marketing (1) – What should a SME consider before investing in direct marketing?
The art of direct marketing (2) – What are the strategies and tactics to maximize the financial returns for a SME‘s direct marketing investments?
May 2011 (3)
The art of war – all war is based on deception! – How to fight a price war?!
The art of pricing! – How to set pricing objectives and develop pricing strategies?
Know your enemy – Scan your environment and know your market structure
March 2011 (1)
February 2011 (1)
January 2011 (3)
What is the art of delivering customer experience? – The experience is the proposition!
What is the art of valuing your business?
What is the art of ICT investments for your business? – More bang for your buck!
December 2010 (2)
What is the art of segmentation? – Not all customers are created equal!
What is the art of enticing and tempting your customers to sin?
November 2010 (6)
What is the art of focus?- Why the 80% / 20% rule matters?
What is the art of business decision making? – How do you make decisions in an uncertain world?
What is the art of Marketing and Sales? – What is the difference between sales and marketing?
What is the art of a good manager? – Are you good, truthful and useful?
What is the art of managing your everyday business issues? The peas in the lincoln pod!
What is the art of leadership? – It does not take a S.O.B to be a leader!